Tierra Trágame is a Barcelona based business that distributes artisanal and high quality food products from small cooperatives around Spain. Their philosophy is based on delivering exceptional quality products, client engagement and a strong relationship with producers. They support products fashioned in a traditional and sustainable manner as well as the development of family and small economies.
We created a visual identity that represents the honesty of the brand. The identity works as a stamp that endorses and unifies these outstanding products without taking them out of the spotlight. The rest of the elements reimagine the aesthetics of a traditional depot with a more contemporary feel through the use of unique typefaces and color palette. The rough and industrial look of the materials adds a contemporary accent to the design.
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