Plant Be is Dannon’s alternative snack line. These cleansing and detoxifying non dairy yogurts are made with organic fruits and veggies and are meant to replace fast food bites with a healthier alternative.
Our design proposal combines two antagonistic food worlds, fast and healthy, into a single concept. The approach is to be conscious and wholesome while presenting green eating in a friendly and fun way. To be functional, the packaging design places the fresh and tasty ingredients in the center. We want to inform consumers of the product’s benefits without being boring or bland. Plan Be is all the convenience of fast food with all the benefits of a 100% organic vegan diet.
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