Once a year, one of the busiest and most glamorous streets of Barcelona, the Diagonal, puts on a black tie. Restaurants, shops and bars remain open until midnight with special events and parties all along the emblematic street.
The identity for this project is based on the visual representation of the dynamism of the street that cross the entire city and everything that happens around it. The use of color reflects its vitality and creates contrast against the black & white elements. This contrast also mimics the street’s characteristic architecture and leafy groves.
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