EGG is an outdoor company from Amsterdam that makes customizable multi-sport helmets for kids. It was born from the idea of making kids want to wear helmets by making them fun. The helmets feature interchangeable covers and snap-on accessories for extensive personalization.  
EGG needed to build a brand that showcased their innovative concept. A minimal, functional and friendly image was developed starting with a custom typeface logo, and continued through the packaging, retail display, website, trade show booths and all communication material. The helmet package features a window on both sides, an integrated handle, a label that functions as a hinge, and a stackable design that can double as a display. EGG has been awarded one of the top 50 most innovative companies in the Netherlands Dutch Advertising Association and has also won a ADCN lamp, a coveted award for design, packaging and identity.
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